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Marketing: Goods, Services, Events

BMI3C-GRADE 11

Course Code:

BMI3C

Subject:

Marketing: Goods, Services, Events

Course type:

open

Prerequiste:

None

Physics
Physics
English
English
Biology
Biology
Media Arts
Media Arts
Chemistry
Chemistry
American History
American History
Presentation & Speaking Skills
Presentation & Speaking Skills
Functions
Functions
Visual Arts
Visual Arts
Introduction to computer science
Introduction to computer science
Entrepreneurship: The Venture
Entrepreneurship: The Venture
Enviromental Sciences
Enviromental Sciences
Marketing: Goods, Services, Events
Marketing: Goods, Services, Events
Financial Accounting Fundamentals
Financial Accounting Fundamentals
Food and Culture Fundamentals
Food and Culture Fundamentals

BMI3C introduces students to the fundamental principles of marketing

  • Including advertising
  • Promotion
  • Market research
  • Retail strategies
  • Students examine how goods
  • Services
  • Events are marketed 
  • How marketing impacts consumers
  • Businesses alike.
The course also provides hands-on opportunities to develop, present, and evaluate marketing plans while building essential communication and business skills for future study or employment.

Unit 1: Introduction to Marketing

Students explore the foundations of marketing and how it influences both businesses and consumers.
Lessons include:

  • What is Marketing?

  • The Four Ps (Product, Price, Place, Promotion)

  • Consumer Behaviour

  • Target Markets and Segmentation

  • Branding and Product Positioning

Unit 2: Market Research and Planning

This unit focuses on using data and analysis to guide marketing decisions.
Lessons include:

  • The Role of Market Research

  • Primary vs. Secondary Research

  • Surveys and Focus Groups

  • Interpreting Market Data

  • Writing a Basic Marketing Plan

Unit 3: Promotion and Advertising

Students investigate promotional strategies and the role of media in marketing.
Lessons include:

  • Types of Advertising (print, digital, outdoor, etc.)

  • Media Planning and Budgeting

  • Public Relations and Sales Promotion

  • Ethical Advertising and Consumer Rights

  • Event-Based Marketing Strategies

Unit 4: Careers and Ethics in Marketing

This unit highlights professional opportunities and the ethical issues marketers face.
Lessons include:

  • Marketing Careers and Pathways

  • Marketing Laws and Consumer Protection

  • Green Marketing and Social Responsibility

  • Ethical Dilemmas in Promotion

  • Marketing in the Digital Age

  • 70% of the final grade is based on coursework, including:

    • Projects on marketing plans and advertisements

    • Reflections, quizzes, and marketing case studies

    • Group collaboration and product promotion simulations
  • 30% of the final grade is based on final evaluations:
    • 10% Culminating assignment (e.g., complete marketing campaign proposal)
    • 20% Final exam testing theory, analysis, and application across all units
Assessments align with Ontario curriculum expectations, helping students build both academic and professional marketing competencies.

Industry-Standard Tools

Access to the latest software and hardware used in the technology industry

Expert Faculty

Learn from experienced professionals with industry background

Project-Based Learning

Develop practical skills through hands-on projects and assignments.

Career Support

Guidance for future education and career opportunities

Where Flexibility Meets Academic Excellence

Your Future Starts with the Right High School:
Get the OSSD Advantage for Top University Admissions

At Futures Canadian School, students earn the Ontario Secondary School Diploma (OSSD) through a fully online, Ministry-inspected program designed for success—anywhere in the world. Our flexible format, expert support, and university-prep focus empower students to reach their academic goals on their terms, while meeting the highest standards of Ontario education. Whether you're aiming for top universities in Canada or abroad, we provide a pathway that fits your pace and ambition.

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Frequently Asked Questions

Q) Is the school accredited by the Ministry of Education?
Ans) Yes, Futures Canadian School is fully inspected and accredited by the Ontario Ministry of Education to ensure that we meet the highest standards of academic quality.
Ans) You can reach us by email, phone or through our website to begin your application or speak directly with an admissions counselor.
Ans) We offer over 80 college and college preparatory courses covering fields such as health sciences, business, engineering, design and more.
Ans) Students receive personalized academic advising, tutoring, and regular progress monitoring to help them succeed.
Ans) Yes! We offer comprehensive college application support, including program selection, personal statement writing, and meeting deadlines.

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